How Unity was born

Tired of working dead-end jobs, Nadine always believed, “Something better is always waiting for you if you're ready to push for it and fight for it.” Coming from a single-parent home, she knew what it was like to struggle. So, Nadine decided that she was going to change the narrative for her family. Being a high school dropout and teenage mother of two daughters, who are now adults, she vowed to show her children that anything is possible.

Let’s just say, natural hair is her jam! Nadine finds great joy in helping her clients work with their natural hair texture. Her journey began as a little girl, caring for her own and family members’ afro hair. In those days there wasn’t much available for people with kinky hair. Doing hair was a part of basic living skills that she acquired in her home, growing up. Nadine would often travel to Ontario -where there is a large multicultural community - to purchase wigs and hair care products for herself and to sell as there were no salons that catered to black hair, and haircare products were always scarce for people of African descent, locally. Caring for her and her daughters’ hair was a struggle for years - the main reason being that she was misinformed as to how to manage her hair.

During the pandemic, the need for another stream of income became evident so Nadine decided to increase her existing wig inventory. This has proven to be a great added element to the business. Women have expressed their appreciation as to how they can now shop locally and try on a wig before buying it. Soon, a room dedicated to wigs and hair extensions will be added to Unity.